AUS: Foster's Group signs Carlsberg deal
By just-drinks.com editorial team | 5 January 2011
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Foster's Group extends Carlsberg rights |
Foster's Group has renewed its licence to distribute and sell Carlsberg's namesake lager brand in Australia.
Foster's Group's beer division, Carlton & United Breweries, has signed a "multi-year" licence to distribute, market and sell Carlsberg in Australia. The agreement also covers the Carlsberg Elephant brand.
“This is an early extension of our current contract and recognises the strong performance for the Carlsberg brand, which has enjoyed year-on-year volume growth of 28%," said MD of Carlton & United Breweries (CUB), John Pollaers.
CUB has held the licence to Carlsberg in Australia since 2007, said the two firms, who announced the new deal over the Christmas period.
Sectors: Beer & cider
Companies: Carlsberg, Foster’s, United Breweries
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AUS: Foster's Group signs Carlsberg deal
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