AUS: Foster's Group launches PET Wolf Blass in Australia
Foster's Group has extended its PET offering for the Wolf Blass Green Label wine brand in its domestic market.
The company said yesterday (6 May) that the move, which sees Wolf Blass' Crisp Dry White 2008 and Cabernet Shiraz 2008 come in PET plastic bottles, will reduce the wines' greenhouse gas emissions by around 29% compared to glass bottles.
As well as lighter bottles, the Green Label packaging uses 100% recycled and 100% recyclable materials in the Enviro Labels, alcohol-free printing processes, gold inks rather than gold foil, plus 100% recycled cartons.
"The introduction of Green Label is in response to today's more conscious consumer, interested to do their bit for the environment, whilst seeking the reassurance from a trusted brand", said Oliver Horn, global brand director for Wolf Blass.
The two wines were launched in PET in Australia at the beginning of this month, carrying a recommended retail price of A$16.99 (US$12.88) per bottle.
The Wolf Blass Green Label range was launched in PET in the UK in 2007.
Constellation Brands' announcement that it could merge or sell parts of its UK and Australian wine business raised more questions than it answered, but the move makes sense in an operating environment...
Scottish & Newcastle UK has developed a pint glass carrying alcohol unit information for its Foster's lager brand....
Coca-Cola Amatil has agreed new employment terms with its group managing director....
Foster's Group has signed a deal to offload 13 wine brands to a joint venture with Vok Beverages Pty, as part of the Australian group's strategy to streamline its troubled wine business....
Coca-Cola Enterprises is looking to trial a bottle that the Coke bottler claims could reduce the carbon footprint of a traditional PET bottle by up to 25%....
The chief executive of Foster's Group has bemoaned the consumer trend to "eat out less and trade down to cheaper wines" as holding the company back in the last 12 months....
Lion Nathan yesterday (7 October) ceased to exist as a separate entity after Australia's Federal Court approved the takeover of the brewer by Japan's Kirin Holdings....
Foster's Group has sold an 862-hectare vineyard to Oatley Wines for an undisclosed sum....
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