NZ: Foster's enters non-alcohol with Appletiser
Foster's Group New Zealand is to take over the distribution, sales and marketing of Appletiser in New Zealand. The deal is effective from 1 February 2004.
Appletiser, and its sister brands Grapetiser White and Grapetiser Red, will become the first non-alcoholic beverages in Foster's Group NZ's growing portfolio, which already includes beer, wines, spirits and cider.
"We're very excited to welcome Appletiser into the Foster's Group NZ family and in doing so expand our offering into a new area of the beverage market," said Foster's Group NZ vice president Andrew Bonner. "Appletiser is an internationally successful premium brand and we have big plans for it in the New Zealand market."
Foster's said it will work to consolidate the current distribution of Appletiser, Grapetiser White and Grapetiser Red before implementing a marketing strategy to raise the products' profiles and drive sales.
"The distribution agreement between ourselves and Appletiser marks an important new step for Foster's Group NZ. Many of Appletiser's current retailers will be new Foster's customers and our top priority is managing the transfer from the previous supplier and minimising any disturbance to customers," said Bonner.
"From there our goal is to raise Appletisers' profile and cement its position as the premium non-alcoholic alternative by communicating in a number of innovative, interactive ways with women aged 18-39," he added.
Appletiser (which was previously marketed under the brand name Appletise) has been in New Zealand for 20 years. It was previously distributed by CCA.
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
As one takeover story trundles on, another one has just moved up a gear....
The chief executive of Foster's believes the global premium wine industry is on the upturn....
Foster's Group Ltd is expected to announce that it is lifting its offer for fellow Australian Southcorp, transforming three months of corporate hostility into a friendly takeover....
Cobra Beer has launched an alcohol-free beer in South Africa, the UK and in its European and Asian export markets....
Shares in Southcorp and Foster's have been halted from trading, pending an announcement....
Southcorp's share price has dropped below the offer price made by Foster's for the first time today (18 April)....
Foster's Group is considering upping its bid for Southcorp prior to extending its offer once again....
- Why Chinese beverages won't conquer the world
- Can Coca-Cola fuel SABMiller's soft drinks story?
- Is “Craft” the Next Big Thing for Soft Drinks?
- Petropolis Finally Moving into SABMiller's View?
- Gin: Plymouth's from Plymouth, London's from...?
- Diageo confirms Australia abv drops
- Pernod launches online Ballantine's "experiment"
- Global vodka sales slip in 2013 - research
- SABMiller returns to Brazil with Petropolis tie-up
- Smirnoff tops UK shopping list - figures
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018