AUS: Foster's brings Oz beer brands to Europe
Foster's Group is launching is Australian beer brands VB (Victoria Bitter), Crown Lager and Carlton Cold in Ireland, the UK and Europe, in competition with its namesake lager brand.
The company sold the European rights over Foster's Lager to former brewing partner Scottish & Newcastle last year for A$750m (US$625.2m), and now plans to conduct its new European push on a fully-imported basis.
The beers, pitched at premium price points and available only in packaged format, have already been rolled out in Ireland and will soon be introduced to Scotland before moving onto mainland Europe.
Meanwhile, the company has introduced Shanghai Lager into Australia through the Chinese restaurant trade.
Foster's retained the Shanghai Lager brand after selling its Shanghai brewery to Japanese beverage giant Suntory in June last year, as part of an exit from manufacturing in Asian markets including Vietnam and India.
Foster's group has announced the addition of a former Diageo executive to its board of directors....
The top ten most visited stories on just-drinks this week:...
Foster's Group has confirmed that it has stopped exporting some of its wines to some markets due to allocations being targeted at specific regions that are more profitable....
Foster's Group has posted a comparative lift in first half net profit, as a "slower US wine market" held sales flat for the period....
Foster's Group has launched two new wines in Australia with reduced calories and alcohol....
The prospect of price rises led to a leap in beer sales in Japan last month, according to recent figures....
Australian winery Wynns Coonawarra Estate has signed a distribution deal with Matthew Clark and its sister company Wine Studio for on-trade distribution in the UK....
Foster's has announced four appointments as part of its management restructuring within its US arm....
- Diageo's Q4/FY 2016 results - Preview
- Diageo's FY performance by region - Focus
- Wine consumption and its health effects
- Time to take stock of Constellation's Corona
- The future for drinks industry's waste products
- Diageo sets sights on alcohol-alternative trends
- SABMiller puts brakes on A-B InBev integration
- "We tried to make Bushmills hot" - Diageo CEO
- Diageo names new TR head as Doug Bagley exits
- Brexit "not a big deal" for Scotch - Diageo CEO
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends