US: Fortune Brands seals Cruzan rum deal
By just-drinks.com editorial team | 1 October 2008
Fortune Brands has completed its deal to buy Cruzan rum from Pernod Ricard, as the French wine and spirits giant officially exits the Maxxium venture.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Fortune Brands has completed its deal to buy Cruzan rum from Pernod Ricard, as the French wine and spirits giant officially exits the Maxxium venture.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
CHINA: Pernod Ricard appoints Corby CEO as China head
Pernod Ricard has appointed Corby Distilleries chairman and CEO Con Constandis to head up its China business.
US: Foster's appoints Pernod Ricard wine chief
Foster's has appointed Pernod Ricard USA's general manager for wine and Champagne, Stephen Brauer, as its new managing director of Foster's Americas.
ASIA: Edrington Group to establish sales, distribution teams
The Edrington Group has announced plans to create two separate sales and distribution teams for South Korea and Taiwan, as part of the Scotch whisky firm's role in the reorganisation of the Maxxium venture.












