US: Fortune Brands' drinks arm gets makeover
Fortune Brands has unveiled a fresh corporate identity for its drinks business, six months after snapping up a raft of premium wine and spirits brands from Allied Domecq.
Jim Beam Brands has become Beam Global Spirits & Wine, the world's fourth-largest spirits firm and owner of brands including Jim Beam bourbon, Canadian Club whisky and Courvoisier Cognac.
The company said yesterday (29 January) that the acquisition of a chunk of Allied's portfolio had changed the group from a company relying on the US to one with a "truly global focus".
"This acquisition transformed JBB Worldwide into a new global leader in premium spirits, and made us a stronger player in US wines," Beam Global Spirits & Wine president and CEO Tom Flocco said. "It redefined who we are, what we stand for and what we are capable of achieving in the future."
Flocco added: "We needed a name and identity that more accurately reflects the organisation we are today. A key goal for the re-naming was to align the legacy of our company's past with our ambitions for the future."
The company's wine business, meanwhile, has been named Beam Wine Estates, the fifth-largest super-premium wine group in the US.
"We faced a similar opportunity to that of Beam Global Spirits & Wine following the (Allied) acquisition," said Bill Newlands, president of Beam Wine Estates.
"We wanted an identity that reflects the heritage of our parent company, as well as the prime estates in our portfolio, that together make us the number five super-premium wine business in the U.S.
"These estates cover California's most prominent wine regions - Alexander Valley, Napa Valley, Russian River Valley, Carneros, Dry Creek Valley and the Central Coast - as well as historic estates in Europe that are part of Cockburn's Port and Harveys sherries."
As Pernod Ricard, Allied Domecq and Fortune Brands close in on the biggest drinks industry deal since the sale of Seagram, opinion about how the deal will be structured and who stands to win and lose ...
Cautious optimism is probably the best way to describe today's press reaction to Pernod's friendly bid for Allied Domecq....
Spirits firm Allied Domecq has agreed to a takeover bid from smaller rival Pernod Ricard, subject to agreement from Allied shareholders....
Allied Domecq last night accepted Pernod Ricard's offer to buy the UK-based drinks giant....
Allied Domecq today delivered a 7% increase in first half group profits before tax to £285m. Earnings per share were up 7% to 19.2p, turnover that was flat at £1,700m....
Drinks producer and distributor Todhunter International has said that its controlling shareholder, CL Financial, is interested in acquiring some of the brands of Allied Domecq that may become availabl...
Pernod Ricard has had its rating raised....
Allied Domecq has added a new flavour to its Malibu range. The company said yesterday that it would be launching Malibu Passion Fruit in the US from April 15....
- Job cuts not the whole story at AB InBev - Comment
- Diageo's smart Seedlip sustainability move
- Pernod Ricard Q4/FY 2016 results - Preview
- Why Vietnam is the next beer battleground
- Brown-Forman Q1 2017 results - Preview
- AB InBev to cull 5,500 jobs after SABMiller buy
- CEO Paul Schaafsma set to leave Accolade Wines
- Diageo revamps Gordon's gin bottle in UK
- Heineken unveils new mid-strength lager Heineken 3
- US on-premise at "new normal" - research
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review