Williamson joined Quintessential this month

Williamson joined Quintessential this month

UK-based Quintessential Brands has appointed a former William Grant & Sons marketing head to boost its global marketing team.

Nick Williamson, who also spent six years at Diageo, took on the newly-created role of international marketing manager this month, Quintessential said today. Williamson has responsibility for brands including Greenall’s Gin as well as Toussaint Coffee Rum Liqueur and Quintessential's vodka portfolio. 

Prior to joining Quintessential, Williamson was a brand marketing controller at First Drinks, the UK unit of William Grant that last year was renamed William Grant & Sons UK. Previously, he led global marketing for William Grant brand Hendrick's Gin and was a senior brand manager in the Glenfiddich Scotch whisky team.

He will report to Lizzy Johnson, who was appointed Quintessential's international marketing director in October

Quintessential today also said it has appointed Claire O’Grady as its international brands manager for the Irish Creams portfolio, including Feeney’s, O’Mara’s and Brogan’s. Claire takes on the newly-created position after leaving Diageo, where she worked in the Western Europe market for Smirnoff Vodka and Captain Morgan Rum brands.

Three other appointments were announced today for newly-created roles in Quintessential, including:

  • Sam Chandler, who has joined as assistant brand manager working on Greenall’s marketing activity, including sponsorship of The Jockey Club, announced this month. Chandler joins from the marketing agency Futureproof. 
  • Sinead O’Frighil, who has worked at Quintessential for two-and-a-half years, has become international brand development manager for Irish whiskies, looking after The Dubliner Irish Whiskey and expanding the company’s portfolio of premium Irish whiskies. O’Frighil was previously international brand manager for Greenall’s.
  • Kate Harrison, who has worked at Quintessential for 18 months, becomes international brands manager for premium gins. Harrison was previously international brand manager for Bloom Gin.

Williamson and Chandler started work on 5 January while O'Grady joined at the end of last month.

CORRECTION: This article was amended on 16 January. Nick Williamson will not lead Quintessential's international marketing team. Lizzy Johnson is the company's marketing head.