UK: Former top civil servant to lead audit of Drinkaware's "effectiveness"
Drinkaware is funded by drinks producers, retailer and pub companies, who, in total, pledge around GBP5.2m each year to the charity.
A former senior civil servant is set to lead an independent audit to assess the "effectiveness" of industry-funded charity Drinkaware in the UK.
Sir Hugh Taylor, ex-permanent secretary at the Department of Health and now chairman at Guy’s and St Thomas’ NHS Foundation Trust, will chair a five-strong panel looking at whether Drinkaware is meeting its objectives. The charity, set-up in 2007, aims to "increase awareness of alcohol harm", "improve attitudes" and "positively change behaviour" in the UK.
It is funded by drinks producers, retailers and pub companies, who, in total, have pledged around GBP5.2m (US$8.1m) each year, up until the end of 2012.
"This is a timely moment to carry out an independent audit of Drinkaware’s effectiveness," said Taylor.
Joining Taylor on the panel will be Professor Sir Ian Gilmore, chairman of the Alcohol Health Alliance; Jeremy Beadles, Heineken UK's corporate relations director; Chris Heffer, the Department of Health's deputy director alcohol and drugs; and Ben Page, Ipsos MORI's chief executive.
The panel will select auditors, then publish a report based on the audit. It will then get a response from Drinkaware to the report’s recommendations.
Derek Lewis, Drinkaware's chairman, added: "The establishment of this independent panel, ... is evidence of the trustees’ commitment to ensuring that the current review is rigorous, inclusive and transparent."
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Here are the ten most read Hot Topics on just-drinks in 2012....
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Here are the ten most read analyses on just-drinks in 2012....
- Can craft breweries compete in lager arena?
- Remy Cointreau's Q1 performance by brand, region
- SABMiller's Q1 sales performance by region - Focus
- SABMiller's Q1 2017 results - Preview
- A Wild Geese, Pernod Ricard conspiracy theory?
- New Hendrick's Gin would have to be "unusual"
- Diageo appoints new Smirnoff head
- Brown-Forman takes distribution in Spain in-house
- AB InBev halts VAIP incentive plan
- Diageo starts formal talks over UK pension cuts
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends