Bronfman led Seagram through its expansion

Bronfman led Seagram through its expansion

The former head of drinks giant Seagram, Edgar Bronfman Sr, has died aged 84. 

Canada-born Bronfman, who passed away at his home in New York City on Saturday (21 December), was CEO of family-owned Seagram from 1971 until 1994. Having joined the group in 1951, Bronfman Sr took over as head of the company from his father, Samuel, who had established the group in the 1920s. 

During his tenure, Edgar Bronfman oversaw the company's international expansion. In turn, he handed over Seagram's CEO reins to his son, Edgar Jnr, in 1994, who took the company into the entertainment business. 

Seagram, once the world's largest spirits company, sold off its drinks division to Diageo and Pernod Ricard in the early 2000s

Bronfman Sr was also known as a philanphropist and president of the World Jewish Congress.