BERMUDA: Former Diageo exec becomes Bacardi chief commercial officer
By Olly Wehring | 12 July 2012
Bacardi has recruited a former member of Diageo's executive team to become its chief commercial officer.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Bacardi has recruited a former member of Diageo's executive team to become its chief commercial officer.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - Spirits - Scotch: It’s Scotland’s Water
This month, Ian Buxton takes a look at an idea that, should it come to fruition, will send shockwaves through the Scotch whisky industry. In Scotland, he notes, there seems to be water, water everywhere, but not a drop that is taxed. Yet.
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
AFRICA: Diageo appoints new marketing and innovation boss
Diageo has appointed a new marketing and innovation director for its Africa division.
Market research related to this article
Bacardi Limited: Consumer Packaged Goods Company Profile and SWOT Report
Canadean's "Bacardi Limited: Consumer Packaged Goods Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, Key Emp...
Diageo plc
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...
Bacardi in Wine - World
Although the world’s 10th biggest wine producer in 2010, Bacardi has been struggling for growth in recent years, with the sluggish growth of its core Martini brand in its main Western Europe markets and difficulties in the fast growing Eastern Europe...












