Orangina Group has announced the appointment of Luis Bach as its new CEO.

Bach succeeds Marie-Bernard Trannoy who has taken up the post of non-executive vice-president alongside the representatives of the group's private equity firm shareholders The Blackstone Group and Lion Capital.

Bach, 52 and a Spanish national, joins the company from Bacardi-Martini, where he was previously regional director for Northern Europe, Middle East and Africa. Bach had been with the company for 25 years, the company said today (30 January).

Orangina Group, which was acquired by Blackstone and Lion Capital in February 2006. employs more than 2,500 staff. Its brands include Orangina, Schweppes, Oasis, Trina, Pulco, Gini and Canada Dry.