The former marketing controller for Allied Breweries is to set up a specialist brand development business for the UK drinks industry.

Brian Ress has formed the IF agency with Christian James, a former director of TBWA's BDH agency, who also worked at advertising companies J Walter Thompson and McCann Erickson in the UK and Australia.

Brian left Allied - now part of Carlsberg UK - as marketing controller in 1984 to set up PDP, which became the UK's largest independent sales promotion company.

"We're already talking to a number of operators, particularly from the retail, drinks and FMCG sectors," James said last week.

The IF agency, headquartered in Manchester, is working on the UK launch of an unnamed US beer brand.