BRAZIL: Football beer ban lifted for 2014 World Cup
Beer will be allowed to be served in stadiums during the 2014 World Cup, after the government temporarily shelved a law banning its consumption at matches.
Since 2003, beer sales at football matches in Brazil have been illegal, to tackle the issue of violence among fans. But after a demand from football’s governing body FIFA, Brazilian president Dilma Rousseff signed into law a bill on Wednesday (6 June) that in principle will allow beer to be sold in stadiums.
However, it has been reported state governors could still ban beer sales during the tournament.
Anheuser-Busch InBev, through its Budweiser brand, is one of eight sponsors of the World Cup.
The temporary amendment will also apply to the FIFA Confederations Cup, being held in 2013.
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