USA: Anxious Consumers Drive Headlines: Food and Beverage Firms Court the Concerned

By Company Press Release | 19 September 2000

Recent news from America's food and beverage companies reveals an emerging trend: companies are beginning to take concerned consumers seriously, according to Promar International.Today's revelation of "unlawful" genetically modified corn in taco shells adds fuel to the growing biotech controversy, putting Kraft on the defensive as it tries to reassure consumers about the safety of its products.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Recent news from America's food and beverage companies reveals an emerging trend: companies are beginning to take concerned consumers seriously, according to Promar International.Today's revelation of "unlawful" genetically modified corn in taco shells adds fuel to the growing biotech controversy, putting Kraft on the defensive as it tries to reassure consumers about the safety of its products.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page