USA: Anxious Consumers Drive Headlines: Food and Beverage Firms Court the Concerned
Recent news from America's food and beverage companies reveals an emerging trend: companies are beginning to take concerned consumers seriously, according to Promar International.Today's revelation of "unlawful" genetically modified corn in taco shells adds fuel to the growing biotech controversy, putting Kraft on the defensive as it tries to reassure consumers about the safety of its products.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Has the politics of M&A changed? - Analysis
- Drinks industry's gender failure - Consumer Trends
- Fruit-flavoured beer? Think of the kids - Comment
- Most Valuable Spirits Brands in 2017 - The facts
- Gallo's vineyard footprint in California - The map
- Anheuser-Busch readies US executive switches
- Brexit paperwork offers alcohol smuggling opp's
- Asahi’s Peroni Ambra - NPD
- Irish whiskey hails bid to relax distillery sales
- Heineken snaps up Stellenbrau craft brewery
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends