SINGAPORE: F&N eyes expansion as Coca-Cola Co deal ends
F&N has held a partnership with Coca-Cola for the past 75 years
Fraser and Neave (F&N) has said that it will look to expand its regional presence and brand portfolio following the end of its partnership with The Coca-Cola Co.
F&N has held a contract with Coca-Cola for the past 75 years, through which F&N bottled and sold Coca-Cola's drinks in Malaysia, while Coca-Cola did the same for F&N in Singapore. However, the two firms officially ended their partnership last week, after Coca-Cola decided back in 2009 not to extend its contract further with the Singapore-based firm. F&N said that ending the partnership was also a direction that it was heading towards.
As a result, F&N has now regained control of all local sales and distribution operations for its beverages business, allowing it "reap the growth opportunities available in the Singapore beverage sector".
"We have been working hard towards this day, when we will finally have all our soft drinks brands back under our stable," said outgoing F&N food and beverage CEO, Koh Poh Tiong. "We are poised to extend our product range and further expand the footprint of our brands beyond our current markets. We are eager to participate in the enormous growth potential that await us in the region."
As a result of the contract end, F&N subsidiary F&N Foods will become the sole distributor of all beverages in Singapore, while the company's Malaysian subsidiary, Fraser & Neave Holdings, will cover Malaysia and Brunei. Coca-Cola will continue to bottle its own drinks at its Tuas plant in Singapore.
Poh Tiong said F&N will now accelerate the launch of two new products - 100Plus Edge isotonic drink and F&N Clearly Citrus CSD. Both will launch this month.
"We have a rich innovation pipeline and we will expand our product range to cater to the latest consumer beverage preferences," the CEO said. "The next quarter of 2011 promises to be an exciting one for F&N."
F&N announced the retirement of Poh Tiong in August. He will be replaced by Pascal de Petrini from this month.
At last week's Consumer Analyst Group of Europe conference, Danone faced up to the challenges its bottled water division faces in Western Europe. Richard Corbett concurs and sympathises. But, Richard ...
A change in legislation in California this month has put The Coca-Cola Co and PepsiCo in a soft drink pickle. Ray Rowlands, for one, fears a case of history repeating itself....
The Coca-Cola Co has spent the last 20 years diversifying its portfolio. Where once the rest of the stable cowered in Coke's shadow, more of the company's brands are now grabbing the spotlight and del...
- Pernod Ricard 's first-half results - Preview
- Pernod Ricard's H1 performance by region - Focus
- Heineken's FY performance by region - Focus
- Carlsberg's full-year performance by region
- Forget Baby Boomers at your peril - Consumer Trend
- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Pernod Ricard targets US through unit, exec switch
- William Grant & Sons' Ailsa Bay - NPD
- SABMiller's Europe chief to join Britvic board
- Asahi Group to buy Grolsch, Peroni from SABMiller
- Global travel retail insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global Whiskey Market 2016-2020
- Emerging Drinks Industry Trends
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research