US: Florida island to get first legal distillery - report

By | 20 September 2013

The Florida island of Key West is to get its first legal rum distillery, according to local reports. 

The company, Chef Distilled, is being set-up by chef and professional kiteboarder Paul Menta, the Miami Herald reported. The firm's premises is a 2,500 square-foot warehouse, belived to be one of the Coca-Cola Co’s earliest bottling plants. 

The labels on Chef Distilled's main product, Legal Rum, will carry mug shots of people arrested in Key West for bootlegging during Prohibition, the paper reported. “We want to use everything local, so why not local criminals?” Menta was quoted as saying.

Menta, who has a Facebook page for the company, and his partners are believed to have invested around US$300,000 in the business so far. 

Legal Rum will be distributed throughout Keys West initially, then rolled out to South Florida. A bottle is expected to cost around $21 in stores. 

A new law was passed in Florida in June allowing craft distillers to sell direct to the public. However the new law says consumers can only buy a maximum of two bottles a year. 

For insight into the US' booming craft distilling scene, click here

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Spirits

Companies: Coca-Cola Co

There are currently no comments on this article

Be the first to comment on this article

Related research

Coca-Cola Co, The in Soft Drinks (USA)

The company is looking to solidify its position as the top US soft drinks manufacturer by broadening its portfolio of non-carbonates offerings through deals like purchasing VitaminWater maker Glacéau in 2007, acquiring a minority stake in coconut wat...

The Coca-Cola Co in Health and Wellness (World)

The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled water. This allows the company to benefit from va...

Coca-Cola Co, The in Soft Drinks (World)

The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of nat...

Related articles

US: Peltz demands PepsiCo shows data to back split rejection

Nelson Peltz has called on PepsiCo to deliver "not just platitudes and rhetoric", in an open letter demanding the soft drinks company outline in detail why it refuses to split its beverage and snacks units.

Product Launch - UK: Nichols' Vimto Squeezy

Nichols has followed The Coca-Cola Co into the growing liquid water enhancer market with an extension to its core brand Vimto.

DENMARK: Carlsberg appoints global sales, marketing head

Carlsberg has lined up a new head of global sales, marketing & innovation as the present incumbent prepares to leave the group.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page