Product Launch - UK: Flagship Brands' Bachata Cuban beer

By Olly Wehring | 20 February 2013

Click through to view Flagship Brands' Bachata

Flagship Brands' Bachata

Category - Beer infused with rum, Cuba, 5.3% abv

Available - Since last month

Location - UK, nation-wide, on- and off-trade. Available in Revolucion de Cuba bars in in Cardiff, Derby, Manchester, Norwich and Sheffield from March

Price - RSP of GBP1.40 (US$2.30) to GBP1.50 per 33cl bottle

Distribution - Flagship Brands

Manchester-based drinks distributor Flagship Brands has launched the Cuban beer brand Bachata in the UK.

The rum-infused beer is set to hit other - albeit unspecified – markets later this year.

Show the press release

Manchester-based drinks distributor, Flagship Brands, has launched a premium bottled beer infused with Cuban rum, called Bachata (ba-cha-ta), targeted at the UK on and off trade.

Bachata is made using quality lager which is blended with a dash of golden rum to create an exciting new flavoured beer. A hint of orange zest is included which adds a vibrant edge to the smooth vanilla and caramel notes.

With the flavoured beers category on the rise and golden rum being one of the most buoyant categories in the spirits sector, the brand has already achieved great recognition resulting in a listing with trendy bar chain, Revolucion De Cuba.

Neil Macleod, Sales & Marketing Director at Revolution group said: “We are excited to introduce Bachata into Revolucion de Cuba bars. It’s a premium product with an element of fun and it fits well with our brand. I’m sure our customers will enjoy it.’’

Flagship Brands is known for importing Russian vodkas such as Flagship and Matrioshka and is associated to Baltic Beer Company, owners of Viru Premium Estonian Beer.

The RSP for Bachata is £1.40 - £1.50.

Original source: Company Release

Sectors: Beer & cider, Product launches