UK: First super flower drink to enter UK

By | 1 November 2007

The first super flower drink has plans to launch into the UK and European drinks market.

Made by Marx Ayigbede and Anita Doran, the beverage, named Hib! and made from the calyx of the Hibiscus Sabdariffa flower bush, will be available in four varieties, Hibiscus and Peppermint, Hibiscus and Grape, Lightly sparking Hib! and Hib! Cordial.

Ayigbede's plan is for Hib! to be stocked in all sectors of the market. The company is currently in talks with a national supermarket chain.

Extracts from the hibiscus sabdariffa flower, also known as Indian Sorrel, Rosella or Florida cranberry, contain naturally occurring powerful antioxidants called anthocyanins, which protect cells in the body, according to the company.

The range of drinks contains no artificial additives and are caffeine free . Hib! Is due to be rolled out across the UK this Autumn available in 330ml or 1 litre cartons .

Lightly sparkling Hib! will be available in 750ml and 250ml bottles and Hib! Cordial, a concentrated drink made from Glenpatrick pure spring water, dried hibiscus and spice extracts, sweetened with natural raw cane sugar will be available in 450ml bottles.

Ayigbede's sales expectations for the drink are 1m litres in its first year.

Retail prices were not disclosed.

Sectors: Soft drinks, Water

View next/previous articles

Currently reading -

UK: First super flower drink to enter UK

There are currently no comments on this article

Be the first to comment on this article

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page