US organic fruit and vegetable juice maker First Juice has expanded its product line to include two new flavours.

Blueberry & purple carrot and peach & purple carrot join the existing line of apple & carrot and banana & carrot.

Purple carrots, the company said today (3 February), contain anthocyanins, the same red-purple pigments found in blueberries and red grapes. They are used as antioxidants to rid the body of free radicals and help fight disease.

David Glasser, First Juice founder and CEO, said: "Since our launch last January, parents have been emailing us asking for more flavours. We've delivered this and stayed true to our mission of helping parents encourage their kids to actually want foods that are good for them."