UK: First Drinks Brands unveils GBP40m marketing spend

By just-drinks.com editorial team | 8 April 2009

First Drinks Brands, the distribution business owned by whisky distiller William Grant & Sons, plans to spend GBP40m on marketing this year, following its deal to distribute Remy Cointreau brands in the UK.

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First Drinks Brands, the distribution business owned by whisky distiller William Grant & Sons, plans to spend GBP40m on marketing this year, following its deal to distribute Remy Cointreau brands in the UK.

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