UK: First Brands launches Glenfiddich Christmas campaign
By just-drinks.com editorial team | 18 November 2008
Glenfiddich, distributed by First Drinks Brands, is investing in a GBP1m (US$1.5m) UK marketing campaign in a bid to boost Christmas sales.
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Glenfiddich, distributed by First Drinks Brands, is investing in a GBP1m (US$1.5m) UK marketing campaign in a bid to boost Christmas sales.

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