US: Fire Mountain website open for trade

By just-drinks.com editorial team | 13 March 2007

California-based energy drink company Fire Mountain Beverage has launched a website.

The company said yesterday (12 March) that www.firemountainbeverage.com is live. The site has been designed to present "a more vibrant and refreshed reflection of what we feel is a growing and dynamic company", Mountain Beverage said.

"Over the last year we achieved tremendous milestones, as a company, and we are expecting business in 2007 to significantly surpass everything done in 2006," said company CEO Anthony Miller.

"Over the next few months this site will provide investors with a more complete representation of this company and the many business opportunities we have before us. The beverage season is also upon us, in the next few weeks noteworthy news will also become disseminated through our new vivid site."

Last month, Fire Mountain said that it will launch an energy drink in the second quarter of this year. The as-yet-unnamed drink will contain B-vitamins and nutrients, and will be available in small cans.

Sectors: Soft drinks, Water