US: Finnriver Cidery tackles new markets as hard cider demand rises
Hard cider demand is growing in the US
Finnriver Cidery is to expand distribution into Nevada and Chicago in another sign of growing US demand for hard cider.
The Washington-based organic cidermaker said yesterday (5 June) it has signed a deal with Wirtz Beverage to market and sell its products in the new regions. No financial details of the partnership, which starts this month, have been disclosed.
“Right now, cider is flourishing and it’s really exciting to see the growing interest and demand for great cider,” said Crystie Kisler, co-founder of Finnriver Cidery.
Between 2011 and last year, US hard cider production more than tripled and the industry is on course to be worth US$1bn by 2016, according to Wirtz.
Volumes in the hard cider category in bars and restaurants jumped 49% last year, on-trade tracking firm Guestmetrics said in January.
Sectors: Beer & cider
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