Finlandia Vodka has redesigned its website.

The Brown-Forman-owned brand is hoping to increase interaction and deepen the relationship with consumers through the revamp. The graphic design and navigation of the site take consumers to a "place and moment of purity", the company said yesterday (7 September).

"The new design reflects Finlandia's natural and authentic personality and the pure character of its ingredients, but also reflects the essence of Finnish design heritage - simplicity and cleanliness," said Tomas Manasek, Finlandia's director of global marketing.

The website includes sections on brand stories, product information, recipes, consumer interaction and responsible drinking.

"Finlandia's brand stories section provides consumers a chance to get to know Finlandia and the authentic stories that create the brand," Manasek added. "It also allows them to a take a moment and experience the brand's world and be moved by each story."