US: Financial blues fail to dent wine growth - study
Wine consumption is expected to grow by 1.6% next year
Wine consumption in the US climbed by 3% last year despite concerns over the economy, a new study has revealed.
US drinkers consumed 312.4m nine-litre cases last year, according to the Beverage Information Group's 2012 Wine Handbook, released today (22 August). It was wine's 18th consecutive increase in the annual survey.
Consumer confidence and product innovation drove the growth, which is expected to continue for the next five years, the Beverage Information Group said. Next year's wine consumption should rise by 1.6% to 317.3m cases, the group said.
This year's growth was faster than in 2010, when the sector increased by 2% over the year before.
The latest survey also showed that domestic wines continue to outpace imports because customers view them as better value.
Wines from California, Oregon and Washington were the best performers.
Meanwhile, on-sales accounted for 43.8% of US wine consumption - a 2.8% year-on-year increase.
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