Fever-Tree is looking to expand its presence outside the UK

Fever-Tree is looking to expand its presence outside the UK

Fever-Tree is targeting growth in its export markets through the appointment of its first international sales & marketing manager. 

The UK-based company, which produces a line of mixers of the same name, confirmed yesterday (7 August) that Anita Kinniburgh, previously of Green & Black’s and the One brand, will be charged with “identifying new market opportunities and driving further growth in the brand’s existing global markets”. The position has been newly-created in the company, according to a spokesperson.

“Anita has fantastic experience of working on premium, entrepreneurial brands,” said co-founder Tim Warrillow. “Her experience spans roles on both UK and global marketing teams so she is well placed to really help us continue to drive the exciting international success we are enjoying with Fever-Tree.”

Fever-Tree now sells its products in around 35 markets beyond the UK, where it launched in 2005.