Blossom Hill has announced a GBP900,000 (US$1.76m) TV advertising campaign in the UK for the four weeks leading up to Christmas.

The ads feature Radio One DJ Jo Wylie reciting Blossom Hill tasting notes, accompanied by images of fruit mirages that turn into glasses and bottles of the wine brand.

The ads are targeted at 35- to 45-year-old housewives and will be running on terrestrial, satellite and freeview channels, Diageo, the brand's owner, said yesterday (29 November).

Diageo said that its programming deals include Ramsey's Kitchen Nightmares, Its Me Or The Dog, Cooking It, Ten Years Younger, C4 films, Goldplated, CSI, Lost, Deal Or No Deal, Grand Designs, Friends, Desparate Housewives, Scrubs and Colin and Justin's How Not To Decorate.