Fentiman’s and Quintessential Brands Bloom Gin & Rose Lemonade

Fentiman’s and Quintessential Brands' Bloom Gin & Rose Lemonade

Fentiman’s and Quintessential Brands' Bloom Gin & Rose Lemonade

Category - Spirits, RTD, 6.5% abv

Available - From this week

Location - UK, off-trade, initially in branches of Waitrose

Price - RRP of GBP3 (US$) per 27.5cl bottle

Distribution - Marblehead

UK soft drinks company Fentiman's has teamed up once more with Quintessential Brands to launch a second expression in their ready-to-serve portfolio. Bloom Gin & Rose Lemonade rolls out in the UK off-trade this week and follows the release of Bloom Gin & Tonic two years ago.

Earlier this year, Quintessential released Bloom Strawberry Cup in the country.

Show the press release

BLOOM Gin, the premium London Dry Gin created by the world’s first female Master Distiller, is launching the second in its range of premium ready-to-serve drinks, available in attractive old-fashioned glass bottles. BLOOM Gin & Rose Lemonade joins BLOOM Gin & Tonic which was launched in 2012 with considerable success in both the on and off-trade.

BLOOM Gin owners, Quintessential Brands, have worked closely with premium soft drink producer Fentiman’s to create this exciting new variety, mixed with Fentiman’s best-selling Rose Lemonade.  Carefully selected to complement BLOOM Gin’s floral and lighter style of gin distilled with honeysuckle and chamomile, the rose lemonade is made with the juice of real lemons and 100% natural, pure rose otto oil from the world-famous Rose Valley in Bulgaria.

International Brand Manager for BLOOM Gin, Kate Harrison, says: “Due to the encouraging sales of BLOOM Gin & Fentiman’s Tonic, we were delighted to be working with Fentiman’s again to launch this unusual yet highly appealing variety, BLOOM Gin & Rose Lemonade.  We have found that our delicate and floral gin appeals to female drinkers and feel sure that this new variety will be a popular purchase for summer picnics, parties or just keeping in the fridge at home.”

BLOOM Gin & Rose Lemonade: RRP £3.00 at Waitrose from 4th August 2014.

Original source: Company Release

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