Coca-Cola Femsa has come under fire by a former employee and an anti-discriminatory group who claim he was fired from his job because he admitted being homosexual.

According to newswire AFP, former senior manager Roberto Mendoza says he lost his job of seven years for being an admitted homosexual. He added that, once he admitted his sexuality in 2003, the human resources department limited his promotion opportunities. In its defence Femsa has said Mendoza's work did not meet their needs.

But Arturo Diaz of the National Council to Prevent Discrimination has said: "Coca-Cola Femsa in Mexico is a completely discriminatory company (and) does not meet the standards adopted by Coca-Cola International."