MEXICO: FEMSA launches non-alcoholic beer - report

By | 27 April 2007

Mexican beverage group Fomento Economico Mexicano (FEMSA) has launched a non-alcoholic beer in the Mexican market, according to local reports.

The new beer, named Sol Cero, was produced through Femsa Cerveza in its plant in Guadalajara in Jalisco state, Latin America News Digest reported earlier this week. Sol Cero is the first non-alcoholic beer produced by the group and will be available from this week.

No-one was available for comment at FEMSA when contacted by just-drinks today (27 April).

The launch follows the recent decision by Heineken and FEMSA to extend their distribution agreement in the US. The two brewers confirmed this week that the existing three-year relationship, scheduled to expire at the end of this year, will now run until the end of 2017. Heineken will continue to be the exclusive importer, marketer and seller of the FEMSA's Dos Equis, Tecate, Tecate Light, Sol, Bohemia and Carta Blanca beer brands in the US.

Sectors: Beer & cider

Companies: FEMSA, Heineken

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