SWITZ: Feldschlosschen upbeat on Euro 2008 targets, despite poor weather
The Swiss brewer Feldschlosschen believes it will hit its own targets for the month of June, despite poor weather hampering the Euro 2008 football tournament in the country.
Speaking to just-drinks today (16 June), Thomas Amstutz, CEO of the Swiss unit of Carlsberg, said the company had set a beer volume growth target of between 10% and 15% for June, the month when the three-week tournament takes place in Switzerland and Austria.
"The rain and unseasonably cold weather in the last two weeks has affected volumes, Amstutz conceded. The average temperature in Switzerland during June is usually 25 degrees, but this month has seen heavy rain and an average temperature of nearer 19 degrees.
Feldschlosschen, which accounts for 42% beer market share in Switzerland, spent two-and-a-half years in "intensive preparation" for the football championships, Amstutz added. Production at the division's flagship brewery, near Basel, was increased to four shifts a day from January,and 150 additional temporary staff were taken on to account for the anticipated upgrade in demand.
"We are still on-track to hit our own targets," Amstutz continued. When asked what had mitigated the poor weather during June, Amstutz said: "The Dutch.
"I never knew the Dutch football team would bring so many fans to Switzerland, and that they would drink quite so much beer."
The Euro 2008 tournament began on 7 June and runs until 29 June.
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