The US Food and Drug Administration (FDA) has warned Nestle that branding on several of its juice products in the US is misleading.

In a warning letter sent to Nestle, and dated 4 December, the FDA told Nestle to take "prompt action" to change violations of US regulations on food and drink marketing and descriptions.

In one case, the FDA found problems with Nestle's Juicy Juice All Natural 100% Juice Orange Tangerine and Juicy Juice All Natural 100% Juice Grape products.

The principal display panels identify the products as "Orange Tangerine" and "Grape," respectively, in large, bold lettering outlined in black. However, the FDA said, neither orange/tangerine juice nor grape juice is the predominant juice in the products.

"The statements "All Natural-100% Juice" in close proximity to the words "Orange Tangerine"or "Grape" and vignettes of oranges or grapes also may lead consumers to believe that the products are 100% orange/tangerine juice or 100% grape juice when, in fact, they are not," added the regulator.

In addition, the FDA said that Nestle's Juicy Juice Brain Development Fruit Juice is misbranded because it is aimed at children under two years of age and makes nutrient content claims. This is not allowed under US law.

A spokesperson for Nestle could not be immediately reached for comment today (23 December).

However, a Nestle spokesperson was quoted in Reuters yesterday as saying that the company will comply with the FDA guidance.