As part of its strategy to fight the obesity epidemic in the US, the federal Food and Drug Administration (FDA) is urging drinks producers to include more realistic caloric intake listings on the labels of their brands.

In particular, the FDA has called for calorie figures to note the entire contents of a drink bottle or can as opposed to smaller portions, because most people consume the product in its entirety anyway.

The FDA has also advised that calorie contents be brought into sharper relief on labels by increasing font size and stating a serving's relation to daily caloric needs.