Product Launch - US: FaVe Juice Company's All-Natural FaVe

By | 21 August 2012

 

 

 

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FaVe Juice Company's All-Natural FaVe  

Category - Soft drinks, fruit and vegetable juice blend

Available - From beginning of this month

Location - US, The Fresh Market grocery stores in 24 states

Price - SRP US$3.99 per 1.36-litre PET bottle

Distribution - Selling directly to retailers

FaVe Juice Company has launched a 100% fruit and vegetable blended drink to target the nutritional beverage market.

All-Natural FaVe has three times more vegetables and half the calories of the juice blend category leaders, a spokesperson told just-drinks on Friday (17 August). It contains 60 calories and is shelf stable, the spokesperson said.

FaVe comes in three flavours: Strawberry, Banana & Kiwi; Blueberry, Pomegranate & Goji; and Orange, Tangerine & Pineapple.

The drink is sold in 121 The Fresh Market stores in 24 states. Additional retailers will be added in the US and Canada in the near future, the spokesperson said.

FaVe Juice Company is held privately and headquartered in New Jersey, with offices and production facilities in Michigan, California and Toronto, Ontario. All-Natural FaVe is the company's first product.

The nutritional drinks market has attracted attention from big beverage makers because of its high growth potential. Last month, Campbell Soup Co agreed to buy vegetable-juice maker Bolthouse Farms for US$1.55bn.

The global fruit/vegetable juice category is expected to grow 5% annually until at least 2015, according to EuroMonitor figures.

Show the press release

FaVe Juice Company Launches Line of All-Natural Juices at The Fresh Market

MIDDLETOWN, N.J., Aug. 17, 2012 /PRNewswire

In response to the growing U.S. diet and obesity crisis, the FaVe Juice Company is launching FaVe, an allnatural blend of 100% fruit and vegetable juices, at all locations of The Fresh Market. FaVe comes in three delicious flavors: Strawberry-Banana-Kiwi, BlueberryPomegranate-Goji and Orange-Tangerine-Pineapple.

The Fresh Market, a respected grocer with locations across the Midwest, East Coast and California, is committed to supporting the growth of high-quality foods, making FaVe juices a perfect addition to the company's line of high-quality goods.

"At The Fresh Market, we look for the highest quality, best-tasting products available," said Mathis Martines, grocery coordinator for The Fresh Market. "All-natural FaVe fits that description to a T. With three full vegetable servings and only 60 calories, it is truly unique."

FaVe uses a unique patented process to create these juice blends, while prioritizing a light, delicious fruit flavor. No artificial ingredients, preservatives or added sweeteners of any kind are used in the all-natural formulas. Compared to other juice brands, FaVe serves up 50% more vegetable servings per 8-ounce glass and reduces consumer calorie intake by 60 to 110 calories per serving.

FaVe will be sold at all locations of The Fresh Market in recyclable, 46-ounce PET bottles. "We are proud to partner with The Fresh Market to bring consumers innovative, delicious, healthier choices for beverages, while increasing vegetable consumption. We look forward to bringing consumers the best-tasting and healthiest 100% juice products possible," said David Kirkpatrick, Chief Marketing Officer for FaVe.

Nutritional Facts

The USDA MyPlate suggests an average of 9-10 of fruits and vegetables per day. Most Americans average less than half this amount. 

The U.S. averages 50 teaspoons of sugar per day; there are over 26 million diabetics in the country. 

More than two-thirds of Americans (over 190 million people) are overweight or obese. In 2010, the United States had an obesity rating above 25%; in 1991, it was above 20%.

About the FaVe Juice Company

The FaVe Juice Company is a privately-held new business with the simple objective of developing new and unique 100% juice beverages that deliver a light, refreshing great taste with multiple vegetable servings in each glass. The company headquarters are in Middletown, N.J. with offices and production facilities located in Michigan and California.

Original source: Company Release

Sectors: Product launches, Soft drinks

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