Pernod has dismissed the media reports as old news

Pernod has dismissed the media reports as old news

Pernod Ricard has moved to clarify reports of counterfeit Jacob's Creek circulating in the UK and claimed there has been no “significant seizures” for two years.

A number of media outlets in the country have reported this week on the problem of 'fake' Jacob's Creek being sold in off-licences. The Daily Mail suggested counterfeit wine brands - including Pernod's well-known Australian label - could be on sale in as many as one in five shops

However, in a statement, Pernod's UK division branded the media reports as “factually incorrect”. Chris Ellis, Pernod UK's commercial director for wines, said: “This is no longer a live issue, with no significant seizures since June 2012.”

He added: “Of the wine that was seized over two years ago, analysis by an independent forensic science laboratory showed that the liquid was not Jacob’s Creek wine, it was poor quality and did not contain any ingredients that could be harmful to health, as some national media have reported.”

Pernod said the issue with fake Jacob's Creek was first identified in late-2010. The company worked with trading standards to tackle the problem, leading to a number of prosecutions, Pernod said. 

In March 2011, the company warned UK retailers about counterfeits after 340 bottles of fake Jacob's Creek was seized by the authorities.

Imitation bottles of Jacob's Creek can be identified by a spelling mistake on the back label, which incorrectly reads 'Wine of Austrlia' (sic), the company said.

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Wine Merchants (UK) - Industry Report

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