Product Launch - UK: Fair Horizons Fairtrade wine
A snapshot of the new Fair Horizons brand
Wine merchant Matthew Clark is to begin selling the new Fair Horizons Fairtrade wine range from Origin Wines to the UK on-trade.
Category - Fairtrade certified, South African wine
Available - 6 April 2010
Location - restaurants, bars, pubs and hotels in the UK
Price - GBP62 (US$93) per 12-bottle case (from Matthew Clark)
Distribution - Matthew Clark
The range consists of a Pinotage Rose, a Sauvignon Blanc and a Cabernet Sauvignon/Petit Verdot blend.
"Our aim is to help the catering and hospitality sector understand just how good Fairtrade wines can be," said Martin Allen, national accounts manager at Origin Wines UK.
"These are really good wines for the on trade that also make a difference to peoples’ lives."
Origin Wines' flagship brand, Fairhills, has generated more than GBP850,000 for Fairtrade projects across South Africa, Argentina and Chile since 2005, said the company.
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