US: F1 driver to push Johnnie Walker message
By just-drinks.com editorial team | 22 June 2006
Diageo brand Johnnie Walker has launched a campaign on responsible drinking aimed at consumers in North America.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Diageo brand Johnnie Walker has launched a campaign on responsible drinking aimed at consumers in North America.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
INDIA: Beam enters IMFL segment with whisky launch
Beam Global Spirits & Wine has made its first foray into the Indian Made Foreign Liquor segment with the launch of a whisky brand called DYC. The US-based group is the latest multinational to enter the category, its move coming four months after Diageo made a return to the segment with local spirits group Radico Khaitan.
BREAKING NEWS: CCMP beats Lion Nathan to Independent
Private equity firm CCMP Capital has won the race for Independent Liquor, just-drinks understands.
CHINA: Diageo buys stake in Chinese spirits firm
Diageo has moved to bolster its presence in China with the acquisition of a minority stake in local spirits group Sichuan Chengdu Quanxing Group Co.
