FRANCE: Exports boost Vranken-Pommery profits in 2005
Champagne producer Vranken Pommery Monopole has today (24 April) posted a surge in 2005 net profits thanks to increased sales overseas.
The company, which produces Champagne brands including Heidsieck Monopole and Cuvee Diamant, reported net profit of EUR14.8m (US$18.3m) on the back of a 10.1% rise in sales to EUR250.5m.
"Vranken-Pommery Monopole has consolidated its position as the number two player in Champagne," said managing director Paul-François Vranken. "The results in 2005 demonstrate our company's strong and dynamic marketing strategies."
Sales in France rose 6.1% while exports, which represent 45% of Vranken-Pommery's revenues, leapt 14.3% to EUR107.1m. "The US and Asia represent areas of great potential for the company thanks to an expected strong rise in Champagne consumption in those markets," the company added.
Vranken-Pommery sold 4.5m bottles of Champagne last year in its top three export markets, the UK, Germany and Belgium.
Thirty years after starting his Champagne business, an aggressive sales and acquisition strategy has made Paul-François Vranken one of the most powerful men in Champagne. Richard Woodard met him to di...
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