AUSTRALIA: Export figures reflect slowing demand
The flattening demand for Australian wine is beginning to be tracked in official export statistics. Australian Wine and Brandy Corporation figures show that, as a moving annual total to February, exports were up 14% on the previous year and worth A$2.47 billion (US$182.5 billion). But there was a 7.4% decline in average dollar per lire to producers over the period.
This reflects the current strength of the Australian dollar at around US74c. The US and UK remain Australia's dominant markets. In value the US is tops while the UK is the biggest market by volume.
Significantly for Australian producers what has become to be seen as the "home" UK market has seen a decline in both volume, 1.1%, and total value, 7.4%.
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