Chilean winery, Viña Concha y Toro, is planning to extend export sales of its Casillero del Diablo brand to more than 20 new countries in 2002.

Casillero del Diablo is currently on sale in 70 countries around the world, and Concha y Toro hope to extend this to 90 destinations by year-end. "The company is focused on creating powerful brands and making them one of our principal assets," said international branding manager, Giancarlo Bianchetti.

The company exported 630,000 cases of Casillero del Diablo, which was recently given a new label and bottle design, in 2002.