COMMENT: Exploiting the forecourt trade
By Datamonitor | 4 May 2005
The Irish licensing board recently approved Esso's fourteenth off-license enabling it to add alcohol to its non-fuel offering on the forecourt. With an increase in at-home alcohol consumption in Ireland, as in much of Europe, stocking this product category looks certain to pay off for Esso. Other fuel players already in on the act should look to make further investment in the area.
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The Irish licensing board recently approved Esso's fourteenth off-license enabling it to add alcohol to its non-fuel offering on the forecourt. With an increase in at-home alcohol consumption in Ireland, as in much of Europe, stocking this product category looks certain to pay off for Esso. Other fuel players already in on the act should look to make further investment in the area.
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