SINGAPORE: Exec shuffle at Asia Pacific Breweries

By | 3 October 2008

Asia Pacific Breweries has appointed a new deputy regional director.

The company, a joint venture between Heineken and Fraser & Neave, said earlier this week that James Wong will move from his current position as general manager for Tiger Export Pte, to work on APB's operations and business development activities in Singapore and Cambodia as well as export operations.

Wong joined the APB Group in 1992, and took on the role of general manager of Tiger Export in 2002. Wong also became general manager for the Singapore Cluster, comprising Asia Pacific Breweries (Singapore) Pte and Tiger Export, two years ago.

Ong Chui Seng will succeed Wong as general manager of Tiger Export. In his new capacity, Ong will be responsible for developing new export markets for Tiger and other APB brands.

Ong has been with APB since 1994. In the last four years, he has been responsible for developing Tiger in the North American and Canadian markets. Prior to that, Ong headed up the launch of Tiger in the UK and European markets.

Sectors: Beer & cider

Companies: Heineken

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