What do Elle McPherson, The Backstreet Boys and David Copperfield have in common? They all drink milk with their cookies, and have autographed their GOT MILK? Milk Mustache ads to benefit Big Brothers Big Sisters of America. The California Milk Processor Board (CMPB), creators of the famed GOT MILK? advertising campaign, today announced plans to conduct a charity sale of exclusive GOT MILK? memorabilia on eBay, the world's largest on-line trading community. GOT MILK? items available for bid include one-of-a-kind celebrity autographed ads, TV commercials never before available to the public, the rare collector GOT MILK? Barbie and out-of-production toys. The bidding frenzy takes place at www.ebay.com/fundraising from September 5 to 12, 2000.

"GOT MILK? is arguably the best known and most beloved campaign in the country," says Jeff Manning, Executive Director of CMPB. "Now GOT MILK? is giving fans access to one-of-a-kind collectibles while helping Big Brothers Big Sisters of America serve more children." Manning, accredited with building the California advertising campaign into a national icon, says more advertisers should give back to the communities that buy and consume their products.

GOT MILK? mania is massive -- on any given day, hundreds of GOT MILK? and Milk Mustache items are listed for sale on eBay by collectors and enthusiasts of the campaign. Now, the CMPB has gotten into the act, for charity's sake. Among the exclusive items for the official GOT MILK? offering on eBay are celebrity autographed Milk Mustache ads (including Elle McPherson, Tyra Banks, the Backstreet Boys and David Copperfield); collectible GOT MILK? toys; 25 GOT MILK? TV commercials never before available to the public; and a one-of-a-kind bovine, Howie, a three-foot-tall stuffed animal that bellows "GOT MILK?" when his hand (hoof) is squeezed. Also included are autographed copies of GOT MILK? THE BOOK by Manning (which he admits are not yet outselling Stephen King's novels).

The CMPB is hoping to raise a lot of "moo-lah" for Big Brothers Big Sisters of America, America's most widely known youth mentoring organization. More than 500 Big Brothers Big Sisters affiliates "match" adult volunteers and children in caring mentoring relationships. Big Brothers Big Sisters of America's growth goal is to serve one million children annually by the year 2010.

The California Milk Processor Board (CMPB) was established in 1993 to make milk more competitive and increase milk consumption. Got Milk? is a registered trademark and has been licensed since 1995 to milk producer and processor groups across the country. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

The GOT MILK? Milk Mustache marketing campaign is funded by the nation's fluid milk processors and America's dairy farmers. "GOT MILK?" is licensed from the CMPB by Dairy Management Inc. (DMI) and the National Fluid Milk Processor Promotion Board.

Editor's Note: For photography of items for sale on eBay or to schedule an interview with Jeff Manning, please contact Sheena Stephens or Amy Macchiaverna at 310.385.8530. To view the entire GOT MILK? collection, visit http://www.ebay.com.