USA: eVineyard Selects CyberSight as Interactive Marketing Partner
CyberSight's online programs and interactive marketing strategy will be a part of an integrated campaign focused on broadening awareness and strengthening eVineyard's position as a leader in online wine retailing.
CyberSight's interactive marketing strategy will focus on relaunching the brand to attract a new audience to the wine retailer. Longer term, CyberSight will implement an eRM (electronic relationship management) model to build customer profiles, develop personalized offers and promotions, and foster lasting relationships with eVineyard's most valuable customers.
"We selected CyberSight for its strategic capabilities and out of the box thinking," said Brett Lauter, Vice President of Marketing for eVineyard. "We needed an agency that would enable us to understand the online behavior of our customers. By working with CyberSight to enhance and develop an online marketing strategy, we will build awareness and strengthen our customer relationships."
The CyberSight San Francisco office will be overseeing the development and management of the eVineyard online strategy. "As a leading online retailer, eVineyard provides a tremendous opportunity to build customer relationships that drive revenue and customer loyalty," said Patrick Coyle, General Manager of CyberSight San Francisco. "CyberSight's commitment to innovative eRM solutions makes eVineyard an ideal partner for us. We look forward to building the brand and implementing groundbreaking solutions to maximize the value of eVineyard's growing customer base."
As part of the integrated marketing campaign, CyberSight will work closely with advertising agency Borders Perrin and Norrander and PR agency Paige Poulos Communications to position eVineyard as the leader in online wine retailing.
Recognized as one of North America's leading Internet professional services firms, CyberSight provides integrated interactive strategy, marketing, web site design and development, and technical services for established category leaders and emerging companies. Key clients include Visa, The Quaker Oats Company, Molson Canada, Dole Food Company, Nissan, Northwest Airlines, IBM, Honda and Acura Canada.
CyberSight conceives and executes strategies to build stronger relationships between clients and their customers while increasing revenue, reducing costs, developing market insight and building equity. CyberSight focuses on "the user experience" and delivers services across consumer insight, usability, brand communications, database management and media/promotion partnership development.
CyberSight, headquartered in Portland with offices in Los Angeles, San Francisco and Toronto, is majority-owned by MDC Corporation Inc. and its subsidiary, Maxxcom Inc.
The only multistate licensed online wine retailer and the leader in the B2C wine market, eVineyard legally serves wine buyers in 25 states-more than 70% of the United States market for off-premise premium wine sales. With its seven current logistic centers and the imminent opening of three additional centers, eVineyard will soon serve each of the country's top 10 wine markets, reaching 75% of the market and serving 28 states.
eVineyard offers a selection of over 5,000 domestic and imported premium wines and has exceptional features such as online education, promotions and loyalty programs, sweepstakes events, a wine club and free shipping with purchases over $25. eVineyard's superior selection and delivery capabilities have led to growth averaging more than 150% per quarter since launch. The company expects to achieve profitability in 2001.
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