USA: eVineyard Projects Multiple Hits With `3-Fer Madness'
The 3 for $21 offer is a one-time introductory bargain that allows customers to save up to 50% off retail prices on their first 3-Fer Madness experience. Wines from the other two categories are at prices 10-20% below retail.
"Much of the pleasure in being a wine drinker is sampling new wines and finding great deals on your favorite bottles," said Brett E. Lauter, vice president and chief marketing officer of eVineyard. "With 3-Fer Madness, we're providing our customers with money-saving ways to explore new wine horizons, to buy that bottle they've always coveted, and to stock their cellars with wines they've come to love."
Among the 3 for $21 bargains are an Argyle 1992 Nut House Riesling (Oregon) and a M. Trinchero 1998 Chardonnay Founder's Selection (California), rated 90 by Wine Enthusiast. In the 3 for $45 category are a Duckhorn 1998 Sauvignon Blanc (California) and an I Sole e Olena 1998 Chianti Classico (Tuscany). Some of the world's premier appellations and wineries are represented in the 3 for $78 selection, including a Chateau Canuet 1996 Margaux (Bordeaux), a Chateau Fonbadet 1995 Pauillac (Bordeaux) and a Grgich Hills 1997 Chardonnay (California).
3-Fer Madness joins Cellar Specials as another location on the eVineyard site where customers can find discounts every day.
eVineyard offers a selection of over 3,000 domestic and imported wines and has exceptional online features and customer service, including a wine club, special occasion suggestions, tasting party tips, free shipping with purchases over $25 and a Live Talk Chat Room allowing shoppers to communicate one-on-one with an eVineyard wine expert. eVineyard has established exclusive relationships with NBC Internet, Inc. (NBCi) and Salon.com, making it the only recognized online wine retailer at both sites. In addition, eVineyard is the anchor tenant at Snap.com's Wine Shop and Wine Resource Center.
As the only multistate licensed retailer, eVineyard currently serves wine buyers in 25 states, accounting for more than 70% of the United States market for off-premise premium wine sales. With the imminent opening of three additional logistic centers, eVineyard will serve each of the country's top 10 wine markets, reaching 75% of the market and serving 28 states.
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