USA: eVineyard Gains Financing, Strategic Comarketing Partnership With Harry and David
One of the nation's leading direct-mail marketers, Bear Creek is the parent company of Harry and David, famous for its Fruit-of-the-Month Club®, and Jackson & Perkins, the world's largest producer of roses. As their relationship debuts, eVineyard and Bear Creek will enter the holiday season with links between their sites and promotional exchanges. In early 2001, the two companies will launch a gift program pairing eVineyard wines with specially selected gifts.
"We are very excited about this strategic investment from the company behind two of the most respected and enduring names in American households," said Larry Gerhard, president and CEO of eVineyard. "By making an investment in eVineyard and forming a marketing alliance between the companies, Bear Creek recognizes the enormous potential in pairing its competitive edge in gift giving with our complementary strength as the premier Web-based wine retailer."
"We have been looking for a qualified partner to pair wines with our gifts, and with eVineyard we have found the ideal solution," said Bear Creek's Williams. "They share our commitment to excellent customer service and selection, and their licensed retail model makes it possible -- and legal -- to ship their wines and our products to 25 states."
The demographics of Harry and David and Jackson & Perkins customers, as well as the people to whom they give gifts, closely reflect the profile of wine drinkers. "The devotees of Bear Creek's franchises represent a tremendous opportunity for us to expand our marketing reach," said Brett E. Lauter, vice president and chief marketing officer of eVineyard. "As we develop our comarketing programs, both companies will benefit from the pioneering product-pairing options we will bring to the online marketplace."
"Wines complement any special occasion," said Cathy Fultineer, senior vice president and general manager of direct marketing for Bear Creek, "and pairing them with our well-loved gifts will bring a new dimension to gift-giving."
About Bear Creek
Bear Creek Corporation is one of the nation's leading direct-mail marketers. It includes Harry and David, America's largest direct-mail marketer of gift fruits; an expanding Harry and David Stores division, currently with 106 stores; Jackson & Perkins, the world's largest supplier of roses and the foremost producer of new rose varieties; Northwest Express, a unique Northwest products lifestyle catalog.
The leader in the B2C wine market, eVineyard (www.eVineyard.com) legally serves wine buyers in 25 states -- more than 70% of the United States market for off-premise premium wine sales. With its eight current logistic centers and the imminent opening of two additional centers, eVineyard will soon sell premium wines to each of the country's top 10 wine markets, reaching over 75% of the market and serving 27 states. With the recent acquisition of WineBuyer.com and its related technology, eVineyard is positioned for expansion in the B2B space. In addition, eVineyard will soon offer wine accessories in all 50 states through its recently announced marketing and fulfillment alliance with The Wine Appreciation Guild.
eVineyard offers a selection of over 5,000 domestic and imported premium wines and has exceptional features such as online education, promotions and loyalty programs, sweepstakes events, a wine club and free shipping with purchases over $25. eVineyard's superior selection and delivery capabilities have led to growth averaging more than 150% per quarter since launch. The company expects to achieve profitability in 2001.
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1