UK: Evian Volvic to roll out 'Greener' bottle
The Volvic 'Greener Bottle' is made partially from sugarcane waste
Evian Volvic Worldwide is to launch a 'green' bottle for its Volvic water brand in the UK.
The 'Greener Bottle', the firm said today (20 September), is made partially from sugarcane waste and is 100% recyclable. It will also have a 38% lower packaging carbon footprint than the previous 50cl Volvic bottle.
Volvic claims it is the first company to introduce a bottle of this kind in the UK.
A similar bottle was launched by The Coca-Cola Co in the US last year. Named 'PlantBottle', the bottle is made from a blend of petroleum-based materials and up to 30% plant-based materials produced from sugar cane and molasses.
Stéphane Cousté, director, nature committee for Evian Volvic Worldwide said: "The greener bottle is a real breakthrough for us and a genuinely cutting edge innovation. What we're announcing today is just the first step to integrating renewable materials into our bottles and is a key milestone in our journey to reduce the global carbon footprint of the Volvic brand by 40% from 2008 to 2012."
The firm said it will also reduce the weight of the bottle from 17g to 15g, which will halve the carbon footprint of the current Volvic bottle.
The bottle will be available from December.
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