UK: Evian Volvic set to launch a premium, special edition bottle for 2001
The Evian Millennium bottle, was listed at Harrods, the Savoy and the Ritz. In its footsteps of modern design, Evian Gold is a raindrop shaped bottle, is themed with a fashionable golden top, and a transparent glass body.
Senior brand manager at Evian, Darren Thomas said: "The stylish bottle features this seasons most fashionable colour, gold, and will look well placed in any store or on any table."
Targeting socially active adults, Evian Gold will retail at £2.49, for a 1-litre bottle.
While the UK bottled water market has grown over recent years, low per capita consumption in comparison with European average gives water marketers much reason for optimism. Ben Cooper reviews a repor...
Coca-Cola announced last week that it was taking over full control of its US water joint venture, CCDA Waters, buying out its partner, Danone. However, speculation over the poor performance of the CCD...
Dairy, functional and premium juices were the winners, water continued to grow, whilst carbonates and squashes lagged behind in the 2004 UK soft drinks race, according to the recently published Britvi...
Local reports have suggested that Danone is looking to up its profile in Russia....
Groupe Danone has boosted beverage sales by 10% and reported a total company net income of EUR1.5bn (US$1.8bn) for the 2005 financial year....
US marketeers Strong Brands has appointed Laura Belocas to the post of national marketing director....
Irish drinks group C&C is suing Groupe Danone following the French firm's decision to end a distribution deal between the two companies....
C&C Group has lost distribution rights for Danone's Volvic and Evian water brands in Ireland....
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