GLOBAL: European spirits exports hit record high in 2012 - figures

By | 9 April 2013

Whisky was the most popular category for exports outside the EU in 2012

Whisky was the most popular category for exports outside the EU in 2012

Sales of European spirits outside the European Union hit a record EUR10.2bn (US$13.3bn) in 2012, with growth being driven by whisk(e)y, new figures reveal.

Exports to Russia saw the biggest growth last year, as sales rose by 37% to EUR749m for EU producers, trade body Spirits Europe said today (9 April). The US remained the largest market, with sales in 2012 up by 22% to EUR3.3bn.

Singapore is the second biggest importer of European spirits, where sales rose by 23% to EUR1.05bn for EU producers last year. 

Growth in Asia's emerging markets was driven by China, where EU spirits sales hit EUR587m in 2012, up 19%. Exports to India remained “stagnant” the group noted, despite “great potential”. Malaysia and the Philippines saw sharp rises in imports.

Whisk(e)y was the strongest performing category for producers, representing  44% of sales outside Europe.

Cognac accounted for 26% of sales in 2012, followed by vodka and liqueurs.

Paul Skehan, Spirits Europe's director general said the results flagged the “competitiveness of the sector in some very difficult markets around the world”. He added:  “At a time when many domestic European markets are struggling, we underline the importance of these thriving export markets to our sector.”  

The group said it supports an “offensive” EU trade policy, to ensure fair access of spirits products to all “significant third markets”.

Earlier this month, the Scotch Whisky Association reported that global export volumes of Scotch fell by 5% in 2012, but sales by value were slightly up.

Expert analysis

Spirits in BRIC to 2015: Market Guide

Synopsis Canadean’s, "Spirits in BRIC to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Spirits market in BRIC. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Spirits market in BRIC. The report provides a top-level overview and detailed insight into the operating environment for the Spirits market in BRIC. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Spirits market in BRIC. • Analysis of the Spirits market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Spirits for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Spirits market in BRIC with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Emerging markets – BRIC, Spirits

Companies: Scotch Whisky Association

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