BELGIUM: EU vodka producers warned – “no nit-picking”
The European Commissioner for Agriculture and Rural Development has warned the region's vodka producers that there will be "no nit-picking" over pending definition laws.
Speaking at a conference organised by the European Spirits Organisation, CEPS, in Brussels yesterday (28 November), Mariann Fischer Boel compared the struggle to find a compromise in the vodka definition row as having been "like trying to hold on to two horses, running in opposite directions".
Earlier this year, the European Commission agreed that vodka made from cereals and potatoes will be labelled 'vodka', while vodka made from other materials will carry the indication 'produced from'.
"The row about the definition of vodka had been going on for years, and the stakes were very high, given the strength of the vodka market around the world," said Fischer Boel. "We always had to ensure that the definition of vodka would not run into trouble at a later stage, either within our own European law or within WTO discussions. Therefore, we restricted the existing definition.
"At the end, I think we got a good result," she added. "But I will say that discussion about the content of the spirit drink regulation is now over - the regulation has been essentially agreed and will soon be passed into law, and there's no mandate to change it again in the foreseeable future. There must be no nit-picking. The rules must be respected by everyone.
"The Commission will make sure this happens," Fischer Boel warned. "I give you my word on this."
The European Council is expected to finalise the law next month.
Beam Global Spirits & Wine was the frontrunner to land Absolut vodka but was pipped at the post by Pernod Ricard. However, president and CEO Tom Flocco says the company has quickly put that disappoint...
Last year, just-drinks took part in a working party, set up following the World Whiskies Conference in 2007, to look at how to raise the profile of Scotch whisky. At this year's conference, held in Gl...
In anticipation of the London International Wine Fair, Chris Losh has put together a few questions, touching on some of the imponderable puzzlements of the drinks industry, for visitors to mull over, ...
Premium and super-premium brands have been important drivers in the growing vodka category for some time but among the key trends forecast in a recent report on the vodka market from just-drinks is th...
Absolut Vodka has announced the launch of its first TV commercial in the UK, as part of the vodka brand's global 'In an Absolut World' campaign....
Central European Distribution Corporation has seen profits soar in its first quarter, according to figures released today (1 May)....
Davide Campari-Milano has announced details of its latest dividend payment....
Premium vodka distiller Russian Standard is making a "multi-million" dollar contribution to the city of St Petersburg for the design and construction of a scenographic lighting instalment to illuminat...
- Craft spirits shake-out will be just the beginning
- The decline of the flagship beer brand - Comment
- Job cuts not the whole story at AB InBev - Comment
- How Treasury is rewriting the rule book - Comment
- Interview- Veltins export manager Udo Bruns
- Diageo revamps Gordon's gin bottle in UK
- Craft Brew Alliance poised for AB InBev takeover?
- SAB shareholders granted AB InBev vote split
- Pernod deal rescues Corby's FY
- Diageo's Guinness Rye Pale Ale - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages